Lionsgate has just announced their partnerships with Doritos, Mazda and Whole Foods for The Hunger Games: Mockingjay Part 1.
DORITOS and MAZDA will both be sponsors of the newly launched OUR LEADER THE MOCKINGJAY (OLTM) app, currently available through OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores.DORITOS will also introduce thematic Mockingjay packaging at retailers nationwide this month. When scanned, the bags will unlock exclusive content on the OLTM app. DORITOS will also be running a sweepstakes online, offering hundreds of prizes, including signed movie posters and a trip to the film’s US premiere. For official rules and more details, please visitwww.UnlockDistrict13.com.MAZDA is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay – Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda is also running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners.“Mazda is proud to partner with The Hunger Games on this new installment of the series,” said Russell Wager, Vice President, Marketing, Mazda North American Operations. “We are also very excited to involve our Mazda Drive for Good program in order to do good for others during this time of year.”WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made Courage of One juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.“We are thrilled to partner with these powerhouse “best in class” brands to create smart, innovative and interactive ways to bring fans further into the world of The Hunger Games,” said Tim Palen, Lionsgate’s Chief Marketing Officer. “We are also proud of our association with not-for-profit organizations like WHOLE PLANET FOUNDATION and to continue to build on our relationships with The Hunger Games franchise partners FEEDING AMERICA and WORLD FOOD PROGRAMME.”
The Hunger Games: Mockingjay Part 1 opens in theaters on November 21.
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